why Archive

Why Social Media Discretion Is Increasingly Important to Your Brand

Pre-internet, the extent to which we knew about each other was the extent to which we volunteered information about ourselves. We generally kept our business to ourselves, and we were happy in our ignorance. We had a work life and, at the end of a long day, we

Why The Latest Snapchat Update Has The Internet Going TF Off

It’s the 2016 Instagram update all over again. Remember when IG took away chronological order posting and changed our TL forever, for the worse? Well, this time it’s Snapchat that has been updated and users are NOT happy about the new changes one bit. And yes, they

Why It Is Time To Take A Systematic Approach To Social Media Marketing

Social media saw significant growth in 2017. Mobile social media usage grew 30% year over year, Instagram monthly active users grew to 700 million and Snapchat and Pinterest continued to see increased engagement metrics. Brands of all sizes cranked up spending to ride the social media wave, with advertising spend on social

Why Angels Like Software Startups

Since 2002, when the Center for Venture Research at the University of New Hampshire first reported the results of its annual survey of angel investment activity, software has been the number one industry sector for angel investments in every year. And our friends in the Granite State

Why and how you should switch to Linux

Let Ubuntu, an easy-to-use version of Linux, run your computer. Ubuntu When you start comparing computers, you probably pit Windows against macOS—but Linux rarely gets a mention. Still, this lesser-known operating system has a strong and loyal following. That’s because it offers a number of advantages over its competitors. Whether

Why Facebook Keeps Pushing You to Go ‘Live’ With Video

From billboards to TV ads to endless notifications, Facebook is furiously promoting its live video feature as it tries to get more users to shoot and watch such videos. But will it be a big business for the social network? The prospects for advertisers are uncertain, and

Why you should be using pattern libraries

Have you heard of pattern libraries, style guides, component libraries, design patterns or UI toolkits? Don’t worry if you’re confused or don’t know the differences. Here’s a secret—most people in the design industry are also a little confused. With all these terms flying around it can quickly

Why brutalism boosts conversions

For those of us familiar with brutalism on the web, we don’t necessarily look at it as a favorable design choice. That’s because it violates a lot of the best practices of today’s web-design standards, including making beautiful websites that provide good information architecture on each page.

This is Why Your Website Needs to be Optimized for Mobile

I’m not going to start this post with a story about how every time I see my friends and family, we stick our noses in our smartphones and ignore one another. I’m not even going to give you the “gone are the days when mobile device users

Why your enterprise will purchase a Microsoft Floor all-in-one quickly

verting, slowly but really. Even Microsoft took a stab at the use of a cellphone as a pc with the Microsoft Lumia 950 and 950XL, and Ubuntu has taken the mantle with telephones that can connect to a keyboard, a mouse and a laptop screen. What’s about